The word development is a noun. In checking out the thesaurus, I was not at all surprised to find that synonyms include evolution, making progress, boost, buildup, spreading, maturing and growth. During this academic year, the development office at Cardin has indeed taken steps forward. Our initial goal was, in fact to boost and build up the image of the school. In conjunction with our marketing professionals, we have moved in that direction. Joining the Pikesville Chamber of Commerce certainly enhanced our visibility and engagement in the community. The Cardin school is clearly evolving. Advancing from the early disappointment at the loss of the Rosewood property to the wonderful news that we will build a permanent home at Oheb Shalom was indeed an example of progression and growth.
In many institutions the development office is called the office of advancement. Advance is defined as “steady progress”. What a perfect description of our school! In the past seven years, Cardin has grown, improved and gained in stature, all synonyms for advancing. Advancement suggests progression that is bigger, more or beyond expectations. At this juncture in our history, The Shoshana S. Cardin School is on the cusp of moving beyond our greatest dreams and expectations.
Clearly, the goals of this office include procurement of funds and to that end our Annual Fund Drive for the Shoshana S. Cardin School continues to solicit gifts to boost our general operating budget. We have been diligent about building a culture of philanthropy.
It has been a defining year at Cardin. As we move into the summer and construction plans begin to develop, we are proud of our advancement and look forward to continued positive forward movement. Let all of us who are committed to the distinctive mission of this school, continue to spread the word about our unique identity.
~Marjorie R. Hoffman
Director of Development and Marketing
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