"Advancing the school in the community..." That is the catch phrase in development offices, which are called advancement offices in many institutions. The word encompasses more that the traditional fundraising concept and moves toward "friend-raising" and building a reputation within a particular targeted population. At Cardin, we work diligently on a daily basis (and often into the night!) to spread the word- to advance our mission. Anyone who was privileged to see the performance of My Fair Lady this weekend is keenly aware that our talented students are simply spectacular. That they were able to present such a stellar, beautifully staged revival of this classic musical while taking challenging academic classes, applying to colleges, participating on sports teams, and doing community service is tribute to their talent and their personal commitment to our school.
The importance of this play cannot be overestimated. When neighbors and friends see us in action, they begin to understand who we are, and how the growth of our school will impact the Jewish population in Baltimore (and perhaps Broadway) for years to come. We are grateful to our director, Leslie Smith-Rosen and her incredible cast and crew. Because of you , we made many new friends this weekend.
Marjorie Hoffman
Director of Development and Marketing
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