Tuesday, February 23, 2010

FUN-raising at Cardin

Thank you- thank you very much. Can you identify the person who made that phrase iconic in American culture? Of course, it was Elvis, the King!

How do I know that for certain? I was among the audience this past Sunday when Dr. Gary Vikan, Director of the Walters Art Museum, spoke about Elvis, his role in American culture, the annual pilgrimage to Graceland, and his adoring fans. He even showed us where Elvis is hidden in ancient art.

It was quite literally a fun-raising event for the senior class trip to Israel. The relatively small audience was greeted by classic songs, velvet paintings and even a pop-up book of Graceland. Dr. Vikan was amusing and informative and his relaxed manner put the group at ease. Mingling at the dessert reception, guests appeared happy even though they were making financial contributions. Inspired by my observation of the crowd, I learned that our efforts at raising operational funds for the school need to be more entertaining- less dreary. Let’s add some cool to our attempts.

The slate is clear and the development office staff has purchased blue suede shoes to help us move forward. I am open to all suggestions for hip fundraising and will even reward the person (or people) who submit the most creative and potentially effective suggestions for ways to engage the Cardin community in growing our annual fund. It’s Now or Never….start thinking!

Marjorie R. Hoffman
Director of Development and Marketing

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